The Smartest Marketing Tool for Entrepreneurs

#howtostartabusiness #howtopromoteyourbusiness #howtomarketyourbusiness #digitalmarketingconsultantforsmallbusinesses

As an entrepreneur, getting the word out about your business is vital to the growth of your company. While most small businesses and entrepreneurs understand that having some form of online presence is helpful, very few truly grasp the huge impact their online presence can have on their financial success and visibility.

So, let’s just establish this - digital marketing IS the smartest route for small business and entrepreneurs. If you are still not convinced, here are a few reasons for you.

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Cost Effective

Most large companies have access to exorbitant budgets for marketing campaigns. TV commercials, billboards, national and international flyers, and even collaborations with celebrities; in addition to online marketing.

As a small business or entrepreneur, your marketing budget might not permit you to do the same high impact and expensive marketing campaigns.

However, you can leverage your business online presence to reach more potential customers. With social media ads on websites like Instagram™ and Facebook™ your business can spend smaller amounts of money and reach thousands of people. What’s more, most social media sites that allow for business advertising also allow for target marketing assistance. Which means that your business ad will be shown to the audience that will most likely be interested in your services or product.

For instance, our Facebook and Target ™ ads - with specific targeting to audience selection - have enabled our business to reach over 20K targeted people over the last 90 days. The amount of post/ad engagement is also very promising. What’s more, our business spent a small amount of money when you compare the reach and publicity for our business.

these values are taken from our business tools reports on Facebook.

There are numerous resources online for you to set up your business page and profile on platforms like Facebook ™ and Instagram ™; and creating a business page and profile is 100% free! Cha-ching!

Having a business page and profile also gives you access to metrics, best practices and tools for you to better share your business with potential and current customers. Resources that are very helpful and also absolutely free (at the time this blog post was written).

Perpetuity

For all intents and purposes, when you have a stellar online marketing presence, you can expect for your business to ‘live forever’. While we cannot predict the business future, at this time, it is safe to assume that the world wide web will be around for the long haul! In contrast, flyers, mailers, billboards and even ads on radio and television all have a time frame of effectiveness.

Unless you are willing to continuously pay to mail out flyers, and pay for air time slots to share your business (which is usually pretty expensive) then your ads will not ‘expire’. Print marketing is still very valuable and should not be totally written off.

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More Eyes

Here are some interesting statistics that might help you see how much online marketing can serve your business.

According to explodingtopics.com - in 2022 it is estimated that average daily smartphone use is 3 hours and 34 mins.

A very detailed report from the citation below shows

Jack Flynn. "20 Vital Smartphone Usage Statistics [2022]: Facts, Data, and Trends On Mobile Use In The U.S." Zippia.com. Sep. 19, 2022, https://www.zippia.com/advice/smartphone-usage-statistics/

Mobile e-commerce is definitely on the rise.

For all 20 Vital Smartphone Usage Statistics - click here https://www.zippia.com/advice/smartphone-usage-statistics/

According to www.datareportal.com 1.968 billion people use Facebook daily. 2.168 billion people encompass a global advertising audience. Those numbers are very promising for businesses that want to reach a wider audience.

We are not stating that you should only limit your ad efforts to platforms like Facebook™ and Instagram™. However, with the data available - it is a wise place to start.

We are also looking into alternative platforms such as Rumble™ and Gab Social™.

Note that the statistics give details about smartphone usage; which means the information for desktop/laptop usage can also be added to the mix. YESSSS! More exposure for your business.

Automation

If you have been researching online marketing, you will more than likely begin to feel that it is all overwhelming and time consuming. The internet values consistency and volume. The more often you share about your business means you will have more ad content online. Creating high quality advertising images, videos and blog posts can be extremely time consuming. Then, once the high quality content is created, you then need to share it to as many people as possible.

Remembering that consistency and volume are important - your online content can be automated to allow for consistent posting across many platforms.

The concept of automation is - creating content then sharing it to platforms on a scheduled time without having to post and upload in real time. We like using apps such as Canva ™ to create posts and schedule posts to apps such as Facebook, Instagram and Pinterest simultaneously. Hootsuite ™ and Lately™ are other options for scheduling posts. Additionally, Facebook™ also has scheduling capabilities - that will also auto post to Instagram™ simultaneously.

Nice, right?

SEO

Search Engine Optimization. In short, having a thoroughly set up SEO for your business helps your potential customers find you more easily. With hundreds and thousands of other businesses out there, you want your products and services to reach your intended audience.

In the business marketing sphere, it is noted that it takes an average of 7 exposures to a product before someone will make the decision to spend money or engage with the ad or product.

With so many players in the e-commerce marketing place - you need to have a specific branding strategy and content strategy. Check out our post with access to branding resources HERE.

By marketing your business online you are able to develop an effective search engine optimization strategy to get your business found! Remember it takes 7 times…

Up until now, we have not discussed the use of a website. It almost goes without saying, however, we like to be through in our posts. So, we are saying it - you should have a website for your business. Websites allow for multiple ways to incorporate SEO. Furthermore, people expect businesses to have a website. Websites are a way for your potential customers and current clients to find out more information about your services. When developing a website, each web page and image has the capability to have associated SEO details. These SEO details are a way for the internet to gather information about your products and business. The information gathered is then used to help share your business with people who are likely to be interested in your services/products.

SEO is very powerful for business exposure online. An underdeveloped SEO strategy or an incorrectly set up SEO can be detrimental to your business growth and ultimately your money.

SEO is a continuous process that allows online businesses to tailor marketing in an ever-changing way.