3 MUST ACTIONS for your business
- Laraun and Sherunda
- Dec 20, 2022
- 6 min read
Updated: Jan 12, 2023
The end of the year is a great time to reflect and look for ways to revamp your current business. Regardless of your product, services or niche, your business should always be evolving and growing with the needs of the marketplace.
In this blog, I am going to share 5 things you can do to revamp and refresh your current business.
Some of you are wondering why you need to change the status quo, especially if it is working for you. Others reading this are eager to find out ways to revamp their business because their current model is not working. Either way, the reason for change is the same for both groups of readers.
Your business should never stay the same, because the marketplace needs are always changing. If you look at any business that is thriving you will recognize that they are staying with the current needs, business trends and shifts in their specific target audience.
Even if your business did well in the past year, you still need to look for ways to continue the success of the past and work toward ways to do even better in the future.
Do you need help rebranding your business? Are you feeling overwhelmed by all the work that goes into building a sustainable, high impact, unique business brand?
1. Review
Look at the last 12 months of your business. What products, services or content did well for you? Use metrics from your social media tools to determine what posts reached the largest audience or received the most engagement. Use analytics from your YouTube Creator Studio to see what videos or shorts performed well.
Most of the tools for metrics and analytics on social media platforms are free, if you are using the platform for business purposes (i.e. a business profile or page). The information provided can be extremely helpful for you as you decide what to continue or stop as a part of your services and social media marketing strategies moving forward. A common mistake that entrepreneurs make is creating products, services or content that they want or find helpful or interesting vs providing services or content for their target audience.
2. Give them what THEY want
This goes right along with #1.
It is easy to fall into the self-serving and self-interest trap where you give what you want, but remember, your business is to serve the needs of others. While it is always a good practice to be authentic in your products and services, you still need to review what is working and what is not. Reviewing your last year's sales and marketing strategies is extremely smart because you can determine what you will focus your ideas, money and talent on for the upcoming year.
You don’t want to waste time, money, effort and resources sharing products, services or content that is not serving your target audience.
3. Upcycle Your Goods
When I first began my business, I did not fully understand the concept of repetitive placement. In fact, I worked extremely hard to avoid repetitive placement in my business. I believed, erroneously, that if I shared a product or service once, then I had to share something totally different the next time I reached out to my customers or target audience.
Here is what happened - I wasted so much time because I was working harder, much harder, but not smarter. I spent hours and months creating whole new products and etching out new services that I felt burned out most of the time and frustrated to no end.
No matter what industry you are in - you have current products, services and content that you can upcycle and re-present to your current audience and customers. Truth be told, as much as I would like to think that all of my social media followers and subscribers on my email list are opening every email and clicking on each post, they are not. Not even my mother and father, who are my biggest supporters, open all of my emails. They certainly don’t get a chance to see all of my posts. My husband, who is a co-founder of our business, does not always get a chance to read all the content that goes out to our email subscribers.
THIS IS A GOLDEN OPPORTUNITY for you!
Upcycle your marketing content, blog posts, social media posts, videos and email blasts without having to work double time to create whole new content pieces.
Example - if you have a blog post that did extremely well, use the key points in that blog for short form Instagram posts in a carousel (multiple images in 1 post).
Next, create a long form video using the same blog points, but add some more depth and personal stories, or perspective to help flesh out the points you made in the blog post.
Then, take that same blog post and create 2-3 short videos for reels or YouTube shorts videos. Highlight key concepts and use creativity that aligns with your business brand.
Next, you can take those same key concepts and posts on Twitter to create engagement and drive conversation and awareness to your business and brand.
DO YOU NEED HELP DEVELOPING YOUR BUSINESS BRAND! DOWNLOAD MY FREE SMALL BUSINESS BRANDING ROADMAP, HERE!
Finally, if you have an email list community, who would benefit from the information in your blog post, send a few key points via an email campaign.
I recommend making the email campaign very personal and more conversational as opposed to the blog format which can be impersonal while still sharing information. Remember, each person on your email list has agreed to give you space in his/her inbox and so you want to make sure the information is valuable and different from what they would receive as a general target audience member.
By sharing in a conversation style and with more vulnerability, you can create a genuine connection with your email list community.
Yes, I know you have products and services also. What then?
The same goes for your products and services. A name change, slight modification and new marketing can attract the attention of your target audience. Work SMARTER not harder! Take the iPhone from Apple ™ for example. Each generation of the iPhone has a few poignant but small changes if you are thinking of upgrading from the iPhone 13 to 14. While the changes are useful - car crash detection, ability to remove SIM card, and camera enhancement - the iPhone 13 features are still excellent and most people will not need the upgrades of the iphone 14. Nevertheless, the changes have been repackaged and marketed with such effectiveness, that most people feel the need to get the newest model of the iPhone.
No one likes to be a copycat, however, you can copy the strategies or big businesses that are successful and apply them to your own business!
What product or service have you already established that has room to grow?
Is there a service that you can improve upon?
Can you add more value or layer services to repackage for more attention from your target audience?
Looking at our business since we began in August of 2022, there have been a few products that have done really well. Our FREE SMALL BUSINESS ROADMAP is one of the top downloaded resources.
Since the blog post and SMALL BUSINESS ROADMAP was first drafted and made available, it has grown our email list over 20%! Not bad for 1 piece of content.
With that, instead of creating a whole new branding resource, I am going to expand on the SMALL BUSINESS BRANDING ROADMAP by creating a free workshop that will launch in Jan 2023.
Taking the blog post ideas and the roadmap and fleshing it out to a detailed, high value workshop that will serve our target audience in a major way!
If your business has a product, think of repetition not repeated creation. Yes, you want to keep your products current, but don’t shy away from reposting and re-sharing the same items multiple times. Think of ads on TV or on YouTube even. You see the same ads over and over again. You can do the same. Or, you can share the same product over and over again, in different ways. Just ensure your marketing aligns with your business brand so that your products are memorable to your business!
Challenge - in the next week, use ideas 1,2 and 3 to give your business a revamp and refresh.
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