Are you a BUSINESS Hero or Coward?
- Laraun and Sherunda
- Sep 5, 2022
- 4 min read
No Matter how many times you watch Shark Tank(™), starting a business is very scary.
The hardest thing to do is stand in front of the sharks and pitch your idea to investors like Mark Cuban and Mr. Wonderful. The biggest reason people don’t start a business is fear.
People will always tend to chase comfort by doing something easy.
Legendary Italian manager and boxing trainer Cus D’amato trained Iron Mike Tyson.
“There is no difference between a hero and a coward in what they feel. It’s what they do that makes them different. The hero and the coward feel exactly the same, but you have to have the discipline to do what a hero does and to keep yourself from doing what a coward does”. - Cus D'amato
The firefighter is scared to run into a burning building. However he becomes a hero because he took action despite being scared to run into the building. Are YOU willing to run or are you too scared to make a move?
The new numbers released by the U.S. Census Bureau found that 5.4 million new business applications were completed in 2021, surpassing the record set in 2020 of 4.4 million. The year before the pandemic, there were 3.5 million new business applications. Most of the new business applications that were filed in the last two years were people who lost their jobs during the pandemic. Despite the many hardships of the pandemic, America’s entrepreneurial spirit remains strong.
So let's cut to the chase. You either WANT to be a part of the movement or you don't. There is no in between. If you want to, then check out these 10 action steps you can take to be the HERO...and NOT the coward:
Make a plan

Writing down a plan is the most important thing you can do when you start your business. Your written plan is the GPS to your business. Write down your plan and make sure you put down the date when you want to accomplish your goals.
Take action
Start working on your plan and take action. Try not to do busy work. Instead, work on money making activities for your business. The most important activity in your business is finding new customers. You can delegate busy work to someone else once you start making a profit. We have a blog and helpful business growth resource to help you manage your time and be more productive in your money making activities.
Review your plan and your activity at the end of the day.
Now that you have a road map and you took action, the best thing you can do is review your progress. This is when you will learn the most. You can see what is working and what needs to be changed. If you do something long enough, a ratio will appear. Then you can see the numeric value of your return on your activity investment. Whatever gets measured, can be improved.
Proper preparation prevents poor performance.
This is the time that you should perfect your craft. Most people who start their business, simply wing it. They don't work on their craft. The more you work on your craft, the less fear you will feel because you will feel more prepared. Also, if you want to separate yourself from the competition, prepare and give good service. Have you noticed the decline in customer service and pleasant business, lately? Ok...we know it isn't just us...
Get a Business Trainer

Getting a business trainer can save you time and make you money. A Trainer can observe what you are doing wrong in your business and give you tips that will make you a profit. Trainers, coaches and mentors are very important to the growth of your business. Click HERE to contact us to see if we can serve you in your business growth.
Attack what you fear
The best action you can take is attacking your fear. Will Smith stated that he hated being scared of something. We wholeheartedly agree with this statement. Do not allow fear to grow. If you are scared to talk to new people, the best thing you can do is talk to new people every day. Do not let fear paralyze you.
Don’t pray for less problems, pray for more skills
The more skills you have, the more money you will make. Find ways to become better everyday. The top money makers in the world solve hard problems. Become a problem solver for people.

Workout Partner
Find someone who has the same goals as you do. Someone who will hold you accountable. We all want to be comfortable. Accomplishing your goals is uncomfortable. Most people will not push themselves when no one is looking. A business workout partner will push you to be the best you can be.
Get Rhino Skin

You have to get tough skin when you are starting a business. Most people want you to fail. If you succeed, your close friends feel uncomfortable and they have to look at their lives. Most people will not support you. The rest of the people will think you are crazy. Some of your family and friends will go out their way to not support you. You have to have tough skin when people talk badly about your business or when they cast doubt on your success. You can get tougher skin by getting into personal development.
Affirmations

Affirmations are very important in your entrepreneurship journey. Everyday you have to remind yourself that you can become successful in your business. You have to see yourself in the endzone. You have to envision yourself as successful before anyone else will believe it. We have put together a list of 100 BUSINESS SUCCESS affirmations to help you set your MIND toward success. Your words, especially spoken to YOURSELF, have immense power! Repeating affirmations is a great way to SELF TALK and to help control the times of fear, doubt and frustration that will surely come on your entrepreneur journey.


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